Email Marketing
Effective email marketing … a little monkey business.
What you can expect from our email marketing services:
- Clean, uncluttered, HTML email campaign layouts, design and development
- Clean code compatible with most email clients (based on MailChimp standards)
- Customization appropriate for your business
- Personalized content based on recipient’s interests or other criteria
- Free HTML email template options
- Double opt-in subscribe process
- Unsubscribe links
- List management
- “Open” tracking reports
- “Click-through” tracking reports
- Bounces/Unsubscribes
- Google Analytics integration
- MailChimp package recommendations and consulting
What is Email Marketing?
Probably the most popular method of direct marketing, when used correctly, using email can be an effective way to target your customers. Email marketing shouldn’t be the only marketing plan your business implements. In fact, direct mail marketing is still regarded as a highly effective tool in business advertising. Many use direct mail as an outlet to “hit” prospects with an effective mail piece, drive them to a business website, convert them to customers, and finally introduce them to their email campaigns.
Advantages of Email Marketing.
- Exact return on investment can be tracked (“track to basket”) when done properly.?
- Advertisers can target substantial numbers of subscribers on subjects of interest to them.?
- Internet users typically check or send email every day.?
- Allows marketers to target consumers with personalized, relevant, dynamic messages.
Legal requirements.
The CAN-SPAM Act of 2003 enforces penalties for violation for spamming individual recipients who have not “opted-in” to receive email campaigns. It is important that you choose an email marketing service that will utilize appropriate services or special software to ensure compliance with the Act. To comply with the Act’s regulation of commercial email campaigns, marketing services typically require uses to:
- Authenticate their return address
- Include a valid physical address
- Provide a one-click unsubscribe feature?
- Prohibit importing lists of purchased addresses
Ready to work together?
Contact us for more information about any of our email marketing services.
- Build and manage your email list
- Design HTML email campaigns
- A/B testing
- Send campaigns with confidence
- Report campaign results
Prices are “fixed” on most projects to eliminate the worry!
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Effective Email Marketing
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